eBay Listing Template
Overview
This article explains what the eBay Listing Template feature does, how to create a template, and how to apply it to your listings.
Before you begin
You need at least basic HTML knowledge to create a listing template, or access to someone who does.
Creating a template
Design an HTML file for your eBay listing description using the following tokens, which pull information from your StoreFeeder listings:
- eBay title -
{{title}} - eBay subtitle -
{{subtitle}} - eBay description -
{{description}} - Product description -
{{productdescription}} - Custom label -
{{sku}} - Product RRP -
{{rrp}} - Product price -
{{price}} - Amount saved (RRP - Price) -
{{amountsaved}} - Percentage saved -
{{percentagesaved}} - EAN -
{{ean}} - UPC -
{{upc}} - Product SKU -
{{sku}} - Product weight -
{{weight}} - Brand -
{{brand}} - Custom attribute name -
{{customattributename}} - Product images -
{{imageurl*}}where*is the image ID
Tip: You can create multiple templates per eBay channel.
Once your template is ready, go to Settings > Your Integrations, find your eBay channel, and select Edit/View Integration. In the left-hand menu, choose eBay Listing Template, then select + New Listing Template in the top right.

Give your template a name, select the HTML file you created, and select + Add Template.
Applying your template
There are three ways to apply a listing template.
Warning: Templates are not applied automatically. You must apply a template manually each time you create a new listing, regardless of which method you use.
Applying to a single listing
- Open the listing in StoreFeeder and go to the Description section on the left.
- Scroll to the eBay Template option and select your template from the dropdown.
- Save your changes.

Applying to all existing templated listings
Warning: This updates every listing that already has a template applied. This cannot be reversed.
- On the eBay Listings page, find your template and select Edit Template.
- Enable Link ALL eBay/Templated products to this template.
- Select Save & Update Listings.

Applying in bulk via Listing Import/Export
Export the eBay Template field from the Listing Import/Export feature and enter the template name against each listing you want to update. Re-import the file to apply the changes in bulk.
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