Listing A Product On Amazon
Overview
This article explains how to create a new Amazon listing from scratch in StoreFeeder for a unique product.
Before you begin
The product must already exist in StoreFeeder before you can list it. If you need to add a barcode, use the barcode manager. Barcodes can be purchased from www.gs1uk.org.
Create an Amazon listing
- Open the product you want to list and go to the Listings tab.
- Select New Listing.

- Select Amazon as the channel.

- Select Create a New Product.

You are now on the General information page.
- Set Third Party Listing to No.
- Select the Category/Product Type from the dropdown and confirm the product name. The Name and Listing SKU are taken from the product automatically.
- Leave the ASIN field empty — it is generated on upload.
- Enter a valid Barcode (EAN). Amazon requires this for upload. If you have barcodes in the barcode manager, select Autofill.
- Enter the product Brand and Manufacturer.
- Select whether the product is Fulfilled By Amazon.
- Set the Condition and any Condition Notes.
- Optionally configure Max Inventory, Oversell, Out Of Stock Threshold, and Handling Time (see descriptions below).
Inventory field descriptions
Max Inventory — Sets the maximum inventory value shown on the listing regardless of actual stock. For example, if you set Max Inventory to 5 but have 10 in StoreFeeder, the listing shows 5. Once your stock drops below 5, the true inventory is shown.
Oversell — Lets you show more inventory than you physically have. Useful when you have a reliable supplier and can fulfil quickly, or to keep a listing live when temporarily out of stock.
Out Of Stock Threshold — Ends the listing when your StoreFeeder inventory reaches this value.

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